TELEMAGIC SUCCESS STORIES - ABC Co

ABC CO wins 47% more customers per year with same number of employees!

ABC CO supplies top of the line indoor/outdoor protective sports surface covers to virtually every major sports stadium including the Rose Bowl, RFK and SkyDome. ABC CO deals with both domestic and international clients and coordinates with partners to get their products out to more customers.

CHALLENGE: leader in recognizing productivity gains through technology. It was tough running the business with pen and paper, even with early computers. The quest for higher productivity and a virtually “paperless” office pushed them from DOS systems to Windows based systems. Using solutions provided by Telemagic, since 1993 they have achieved an over 47% annual increase in new customers without the need for additional staff. This is the trend they want to continue.

"I want to do more with the people we have. They are all excellent, long term people, and I always want to make their lives easier, whether it is new software or faster hardware I find it is worthwhile investing in."-Dan Smith, Vice President

Looking to the future, Dan Smith did not feel that their existing system was robust enough to allow accounting integration. He also wanted a system based on current standard Microsoft technology that offered more functionality. Dan understood that a robust system, which automated more of the complex and time-consuming aspects of daily business, would further increase productivity. Employees would be empowered with tools to maintain sales momentum and customer relationships.

GOALS:

• Reduce administration time by half while delivering excellent service.
• Achieve higher productivity per worker instead of hiring more.
• Ensure an open system for future accounting integration to increase productivity further.
• Foster better relationships with customers and partners.

SOLUTION:

• Open system architecture
• Customizability
• “Automated Processes”
• “Associations” and “Attachments” features
• Competitor Tracking and Sales Library
• International currency conversion
• Imperial and Metric measurement capabilities
• Complete product catalog grouped into families and types for specialized quoting
• Channel partner management – Accounts, Opportunities and Users marked as belonging to the appropriate channel partner.
• Multi pricing model built in to affect quotations/orders based on: location, region, dealer pricing, retail, and more.
• Quote revision tracking
• Margin and gross profit calculations appear on quotes screen
• Quotes/Orders merge directly into Crystal Reports and output in Adobe PDF format for faxing or email.
• Quotes and Orders have all-in-one view so data entry is simple
• Customizations created using “Upgradeable Development Methodology” ensuring smooth upgrades in the future.

IMPLEMENTATION: Following our 7-step process, ABC Co's system was carefully planned and rolled out.

1. Telemagic Design Audit – complete project plan, blueprint
2. Database Design & Project Management
3. Data Importing & Ease of Use - testing with users
4. Implementation & Support
5. Train the Trainer & Users
6. Report Creation & Customization
7. Productivity Audit & ROI Assurance

Their system is a success because proper planning was done in the first step - the Design Audit.

RESULTS:

• ABC CO can respond to customers and prospects faster because their data is in one place and business processes have been built into their solution.
• They are more productive with a flexible system that allows sales reps to manage quotations in multiple currencies, use both Metric and Imperial measurements, and track quotation revisions. The accounting link will also increase productivity further.
• They can sell more since upsell opportunities have been built into the system
• Partners register their prospects and sales. As a result, ABC CO has a complete view of all customers and can market to them. Trust has been built by avoiding partner conflict.

Your company can also enjoy productivity gains and get more customers. Telemagic solution is designed specifically to solve your issues and deliver the business success you expect. It’s an invaluable tool you use daily to get results and keep a competitive advantage.