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Molson makes market
share and productivity rise...
5+ Inside Sales & Marketing Reps. Simple system produced
significant market share results.
PROBLEM: Increasing cost of outside sales reps, and
poor design of current database.
SOLUTION: We performed a Re-engineering Report with
Problem Assessment, Information Mapping and Complete Project
Blueprint, as well as complete project implementation.
RESULTS: Excellent value - the new Information Automation
System cost less than $ 20,000 to implement. Now Molson is
able to prioritize and focus efforts on 20% of customers that
produce 80% of revenue. Volume buyers, restaurants and bars
now experience greater service through reduced call times,
relationship marketing campaigns and greater market presence.
Molson is able to efficiently track marketing dollar effectiveness.
After implementation of the main system, Molson referred us
to outside reps and other offices, which now function as an
automated team.
ROI: In a very competitive target market, Molson gained
over 50% market share. Their Telemagic Information Automation
System saved each rep an average of 1.5 hours daily, 390 hours
per year. The total productivity of the department increased
more than 20%.
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